New investment arrives following the initiative of the board and will allow the company to structure the platform that will integrate broadcasting, streaming and digital services.
The board of directors ofEmpresa Brasil de Comunicação (EBC)secured R$ 23 million from ANATEL/GIRED for investment in the implementation of the infrastructure necessary for TV 3.0 in Brazil.
For the director-president of EBC, Antonia Pellegrino, the approval of the funds reinforces the company's role in implementing the new generation of open TV in the country. "This budgetary achievement represents another concrete step towards the consolidation of TV 3.0 in Brazil and reinforces the strategic role of EBC in building the Common Platform," she assesses. "The infrastructure will allow expanding the presence of public communication in this new environment, bringing together content, services and applications, providing citizens with a more integrated and connected television experience," she explains.
Workers also receive
With the investment, EBC will have a new MAM (Media Asset Management) system for Brasília, which will serve the Common Platform and the company.
The EBC may utilize part of this system's capacity to improve the storage, organization, cataloging, and distribution of digital media files. The new structure will also allow the Common Platform to integrate content from Tela Brasil, a public and free streaming service dedicated to Brazilian audiovisual production.
According to the Director of Operations, Engineering, and Technology at EBC, Bráulio Ribeiro, the resources will be fundamental to put the Common Platform into large-scale operation. "The project as a whole encompasses data centers, servers, load balancing, and all the necessary technological layer to support tens of thousands of simultaneous accesses and integrate different content and services," he explains. "It is a structure designed to ensure capacity, availability, and scalability for TV 3.0," he concludes.
The expectation is that the infrastructure will be fully operational by July 2027, strengthening the role of EBC as an orchestrator of the technological transformation of Brazilian open television and contributing to the consolidation of TV 3.0 in the country.
About TV 3.0
TV 3.0 is the next generation of Brazilian digital television and envisions the evolution of the open television experience through the integration of transmission and connectivity. The new model enables the combination of linear content, on-demand video, and digital applications, expanding the possibilities of distribution and interaction with the public.
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