This autumn, the viral “China travel” wave is pushing international visitors beyond crowded major-city landmarks and into China’s rich cultural heartlands – including east China’s Shandong Province.
In line with this trend, the new guidebook Discover China: Shandong has recently been released, with the aim of offering international readers a detailed introduction to the eastern Chinese province’s millennia-old heritage and distinct autumn charm, bridging the cultural context that first-time visitors often need to fully engage with the local landscapes, architecture, cuisine and living traditions.