Market research: Layouts, lighting, music — The science behind your basket
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Na Iman Allie13/09/2026 às 12:5440 maoni
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Supermarkets and retailers leave very little to chance in their mission to maximise sales, according to two academics from North-West University, with strategies ranging from the careful placement of products and the use of coloured lighting, to two-for-one specials and child-directed marketing.…
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